0. Executive Summary
Judgment axis | Key judgment |
| Item Identity | According to the Rural Development Administration's Nongsaroo standards, Passiflora edulis Sims, Passifloraceae, a perennial climbing fruit tree native to Brazil ( Nongsaroo ) |
| Key role | Connecting domestic facility-grown subtropical fruits, fresh fruits, and climacteric fruits with frozen fruits, pulp, juice, syrups, purees, and beverage ingredients. |
| Harvesting principle | Separate harvesting stages for fresh consumption and processing. Nongsaroo suggests a light purple stage for fresh consumption and a dark purple fully ripe or naturally fallen fruit for processing. ( Nongsaroo ) |
| Product separation | Separation of raw material, ripened fresh fruit, frozen fruit, fruit pulp, puree, juice, syrup, concentrated raw material, and finished product |
| Separation of similar items | Purple and yellow varieties, as well as other Passiflora species, will be classified as a separate entity after verification of the actual scientific name and variety. |
| Domestic statistics | Based on 2024 data from the Rural Development Administration, the domestic cultivation area for greenhouse subtropical fruits in 2023 was 30.2 ha , ranking second after mango (92.7 ha). ( Rural Development Administration ) |
| Past production statistics | The 2019 passion fruit statistics cited in the Rural Development Administration's 2023 press release show 156 farm households, an area of 36.5 ha, and a production volume of 467.8 tons. Since the 2023 facility area differs from the statistical scope and year, a direct comparison of increase or decrease was not made. ( Rural Development Administration ) |
| Moisture characteristics | The Rural Development Administration described passion fruit as an insect-pollinated flower requiring pollination and announced that in a 2024 bumblebee demonstration, the number of fruits per plant increased 1.2 times from 51.9 to 61.5 compared to artificial pollination. ( Rural Development Administration ) |
| Processing opportunities | The Rural Development Administration developed passion fruit syrup and freezing storage technology in 2023, demonstrating the possibility of utilizing raw materials for processing year-round. ( Rural Development Administration ) |
| Supply and demand risk | Facility heating costs, moisture labor, viruses, fruit set variation, ripening, storage, freezing, and concentration during shipping |
| Operating Principles | Species–Cultivar–Facility–Flowering·Pollination–Harvest Purpose–Product–Lot–Buyer RFQ Connection |
| Final goal | Feedback of domestic facility production and fresh/processed product delivery performance into next cultivation, pollination, and processing plans |
1. Plant Identity & Product Master
Basic fields | detail |
| Korean name | Passion fruit |
| English name | Passionfruit / Passion Fruit |
| Representative scientific name | Passiflora edulis Sims ( Nongsaroo ) |
| classification | Passifloraceae, Passiflora |
| Edible parts | The edible part inside the fruit containing the flesh, juice, and seeds |
| Non-edible · Separate management | Plant parts other than fruit peel, stem, leaves, roots, and general food products |
| Major harvesting stages | Immature fruit → Colored fruit for fresh consumption → Fruit ripening after harvest → Fully ripened fruit for processing → Naturally fallen fruit |
| Basic product form | Fresh fruit, ripened fruit, frozen fruit, separated pulp, puree, juice, syrup, concentrated raw materials |
| Basic processing stage | Sorting, ripening, freezing, cutting, pulp separation, crushing, juicing, syrup production, concentration |
| Basic use | Raw Food · Cafe · Beverages · Desserts · Fruit Purposes · Sauces · Bakery · HMR · PB |
| Principle of similar items | For purple, yellow, and other Passiflora species, separate Product/Species after verifying the actual scientific name and variety. |
According to Nongsaroo, passion fruit flowers begin to bloom in late April, and harvesting is possible within approximately three months of flowering, presenting examples of harvesting in July in Korea. Since this is general cultivation information from the Rural Development Administration's 2021 introductory materials, it is not used as a fixed harvest month for all cropping systems nationwide but is verified using Runtime values specific to region, facility, and variety. ( Nongsaroo )
Product Master
Product ID | Actual product form | Key Management Standards |
| PASS-P01 | Facility-produced raw materials | Species · Varieties · Facilities · Pollination · Harvest Date |
| PASS-P02 | Colored fruit for fresh consumption | Skin color, ripeness, weight, appearance |
| PASS-P03 | Fresh fruit ripened after harvest | Ripening period, skin condition, flavor, release date |
| PASS-P04 | Fully ripened fruit for processing | Dark purple color, fruit drop, processing yield |
| PASS-P05 | Freezing pass | Freezing conditions, storage temperature, and thawing history |
| PASS-P06 | Separation of flesh and seeds | Flesh separation yield · Hygiene · Refrigeration/Freezing |
| PASS-P07 | Passion fruit puree | Crushing, seed processing, acidity, product specifications |
| PASS-P08 | Juice and pressed ingredients | Juice Yield, Color, Aroma, Buyer Specifications |
| PASS-P09 | Passion fruit syrup | Raw Material Lot · Sugars · Heating · Sterilization · Packaging |
| PASS-P10 | Concentrated raw materials | Concentration, color, aroma, acidity |
| PASS-P11 | Sauce and filling | Viscosity, presence of seeds, and thermal stability |
| PASS-P12 | Beverage and Cafe B2B Ingredients | Fruit pulp/Syrup/Puree form · Packaging · Delivery time |
| PASS-P13 | PB · Finished Products | Raw material traceability, labeling, expiration date, and supply stability |
2. Product Classification & Use Segmentation
Classification criteria | Subdivision type | Management principles |
| Plant classification | Passiflora edulis Sims | Basic Species Master |
| System/Color | Purple, yellow, etc. | Check actual Cultivar/Type |
| Harvesting stage | Immature, Coloration, Ripening Aftermath, Fully Ripened, Fruit Drop | Harvest Stage required |
| Harvest purpose | For fresh consumption and processing | Harvest Purpose Separation |
| Cultivation method | Centered on greenhouse cultivation, other verified crop types | Facility ID Connection |
| Moisture method | Artificial pollination and pollinating bees | Pollination Runtime |
| Distribution methods | Fresh fruit, refrigerated, frozen, fruit pulp | SKU separation |
| Processing form | Puree, Juice, Syrup, Concentrate, Sauce | Separate Product ID |
| Final use | Raw Food · Cafe · Beverages · Confectionery · Desserts · PB | Buyer Specification |
| Transaction type | In-kind · Regular supply · Contract farming · Processed procurement · OEM/PB | Contract NDA |
3. Production, Harvest & Post-harvest
step | Essential Dataset | Management purpose |
| Cultivation plan | Variety · Facility Area · Fresh Fruit/Processing Goals | Production and sales plan |
| Seedlings and propagation | Variety, Seedling Source, Cutting History | Variety Tracking |
| formula | Official Date · Planting Density · Facility ID | Production Base Management |
| Growth management | Vines, new shoots, training, flowering prediction | Quantity management |
| Weather and facility environment | Outdoor air, greenhouse temperature, humidity, sunlight | Facility Control |
| heating | Set temperature, fuel, and operating time | Production Costs · Winter Management |
| Watering | Watering amount and frequency | Growth and quality |
| dispute | Fertilizer, Input Amount, Timing | Production history |
| flowering | Flowering date, amount of blooming, and time of blooming | Moisture work plan |
| moisture | Artificial/Bumblebees · Frequency · Colony · Time | Fruit set management |
| Fruit set | Fruit Set Number · Fruit Set Rate | Production volume forecast |
| pests and viruses | Symptoms, Diagnosis, and Control | Production stability |
| Excessive negligence | Days · Weight · Coloration | Harvest forecasting |
| Harvest judgment | Skin color, ripeness, fresh fruit/processing purpose | Product Branch |
| harvest | Date, time, and whether the fruit has fallen | Raw Lot |
| Selection | Size, peel, damage, ripeness | Grade |
| ripening | Period, Environment, Release Competitiveness | Fresh Product |
| Pre-cooling/Refrigeration | Time and temperature | Freshness |
| freezing | Freezing Method · Temperature · Batch | Year-round processing |
| Cutting and flesh separation | Input amount · Poorly edible amount | Processing Yield |
| Juices and Purees | Raw materials, yield, and seed processing | Processed raw materials |
| Blue manufacturing | Mixing, heating, and sterilization | finished product |
| concentration | Input/Concentration | B2B raw materials |
| packaging | Specifications by Fresh, Frozen, and Processed Fruit | circulation |
| shipment | Buyer · Lot · Delivery Date | Delivery |
4. Quality Specification & Lot Management
Quality items | Fresh fruit | Frozen fruit pulp | processed goods | finished product | Public rating |
| Species | essential | succession | succession | tracking | Public/Verified |
| Lineage/Variety | essential | succession | Raw material standards | tracking | Verified |
| mountainous district | essential | succession | succession | tracking | Public |
| facilities | Facility ID | succession | tracking | tracking | Verified |
| farmhouse | ID | succession | tracking | tracking | Verified |
| Lot | essential | new | new | new | Verified/NDA |
| Moisture method | record | succession | tracking | - | Verified |
| Harvest purpose | Fresh fruit/Processed | process | succession | tracking | Verified |
| Harvest day | essential | succession | succession | tracking | Verified |
| Whether or not it fell naturally | The relevant city | succession | Raw material standards | tracking | Verified |
| Skin color | core | Before freezing | Raw Material Evaluation | tracking | Member |
| Weight/Size | Buyer specifications | input | Output | Display amount | Member |
| Sukdo | core | Before freezing | Raw material standards | tracking | Verified |
| Fruit peel damage | test | Raw material inspection | Non-conformity exclusion | management | Verified |
| Yield of edible parts | specimen | core | Cost linkage | tracking | NDA |
| Seed content | characteristic value | essential | Product Spec | By product | Member/Verified |
| pesticide residues | Legal standards | succession | check | Legal standards | Verified/NDA |
| microorganism | If necessary | importance | importance | Product Standards | Verified/NDA |
| Virus production history | cultivation stage | Inheritance of raw materials | tracking | - | Verified |
| Freezing history | - | essential | succession | tracking | NDA |
| Processing yield | - | input | core | Cost linkage | NDA |
| Processing history | - | corresponding | essential | essential | NDA |
| Sugars · Mixing | - | - | Key points of fresh and beverage | mark | Verified/NDA |
| packaging | Fresh fruit | frozen packaging | B2B/Bottle Packaging | Labeling packaging | Member |
| save | cold storage | freezing | By product | By product | Verified |
| Expiration date | Test-based | By product | Test-based | mark | Verified |
| Shipment | record | record | record | record | Verified |
| Returns and Claims | record | record | record | record | NDA |
| Repurchase | Buyer Connection | Buyer Connection | Buyer Connection | Buyer Connection | NDA |
The Rural Development Administration proposed test conditions for passion fruit freezing technology in 2023, consisting of immersion freezing at -40°C followed by storage at -20°C, and thawing under 17°C running water upon use . These are specific test and utilization conditions for technologies developed by the Rural Development Administration and are managed as pilot comparison criteria rather than being automatically applied as a standard for all frozen products. ( Rural Development Administration )
Lot Master Required Field
Lot ID · Item · Product Type · Species · Scientific Name · Variety/Lineage · Cultivation Type · Origin · Facility · Producer · Seedling Source · Planting Date · Flowering Date · Flowering Amount · Pollination Method · Pollination Date · Fruit Set Information · Harvest Purpose · Harvest Date · Natural Fruit Drop · Skin Color · Ripness · Quality Indicators · Weight · Dimensions · Grade · Pests & Diseases · Viruses · Appearance Check · Pesticide Usage Records · Pesticide Residue · Microbial Test Report · Ripening · Pre-cooling · Refrigeration · Freezing History · Raw Material Lot · Processing History (Flesh Separation · Puree · Juicing · Syrup · Concentration) · Packaging Date · Best Before Date · Shipper · Returns · Claims · Repurchase
5. Korea Market & Demand Structure
Customers | Purchase criteria | Cooperation opportunities |
| Passion fruit farms | Variety, pollination, and harvest time | contract production |
| Agricultural cooperatives and production organizations | Specifications, ripeness, quantity, sorting | Joint shipment |
| Freshness and Distribution | Coloring, ripeness, post-ripening, small packaging | Domestic Premium |
| Online/Direct Transaction | Origin, ripening, and delivery durability | Direct from the farm |
| Cafes · Drinks | pulp, seeds, aroma, acidity | Greens, Puree, and Fruit Pulp |
| Bakery · Dessert | Whether puree, sauce, or seeds are included | B2B raw materials |
| Hotels and Restaurants | Fresh fruit, fruit pulp, and puree | Regular supply |
| Food manufacturer | Processing yield, acidity, color, and test report | Raw material contract |
| Blue manufacturer | Fully ripened fruit and flesh yield | Local processing |
| Beverage manufacturer | Puree, Juice, and Concentrate Standards | B2B raw materials |
| frozen food processing company | Freezing and Thawing Quality | Year-round ingredients |
| HMR·PB | Blue, Sauce, Puree | OEM/PB |
| Local specialty product business operator | Domestic ingredients and regional characteristics | Local Brand |
| Research and technology institutions | Moisture, facilities, viruses, processing | Joint demonstration |
6. Trade & Supply-chain Intelligence
step | Key variables | Operational judgment |
| Domestic facility production | Area, variety, pollination, fruit set | Domestic supply forecast |
| contract farming | Fresh Fruit / Processing · Standards · Harvest Period | Buyer Connection |
| Harvesting and sorting | Ripness, skin color, fruit drop | Purpose branching |
| ripening | Fresh fruit sales point | Fresh RFQ |
| freezing | Refrigeration Process · Inventory | Year-round supply |
| pulp separation | Edible part yield and hygiene | Processor RFQ |
| Juices and Purees | Yield, acidity, seeds | Ingredient RFQ |
| Blue sauce | Mixing, heating, and sterilization | PB/OEM |
| Import and Customs Clearance | Origin · HS · Product Type | complementary supply |
| Distribution and supply | Refrigeration/Frozen · Delivery Time | Buyer rating |
| RFQ · Repurchase | Quality, Claims, Yield | Repeat trading |
Import and export management
item | Management principles |
| HS Code | Verification of fresh passion fruit, frozen fruit, puree, juice, and concentrate by product type based on the Korea Customs Service HS standards |
| Import volume | Input after verification of raw data from the Korea Customs Service's import and export trade statistics. |
| Revenue | Input after official verification of raw data |
| Export volume and value | Input after official verification of raw data |
| major countries | Enter after verifying HS descriptions and raw data by country |
| Quarantine | Check country-specific plant quarantine conditions when importing or exporting fresh fruit |
| FTA | Verification of agreement tariff rates by origin and HS |
| Food safety | Standards by type of frozen, puree, syrup, and juice |
| Customs clearance | Separation of fresh fruit and processed raw materials |
| cold chain | Separate management by fresh and frozen product |
7. Processing, By-products & PRP Intelligence
Products and processes | Key conditions | RFQ conversion |
| Raw materials from the source | Variety, Harvest Purpose, Ripening | Raw RFQ |
| Fresh fruit | Coloration, ripening, and appearance | Fresh RFQ |
| Fully ripened fruit for processing | Dark purple, fruit drop, safety | Processor RFQ |
| Freezing pass | Freezing, Storage, and Thawing | Frozen RFQ |
| Separated flesh and seeds | Edible yield · Microorganisms | Cafe · Food Manufacturing |
| Puree | Seed treatment, particle size, acidity | Beverages and Desserts |
| Juice extract | Yield, Color, Scent | Beverage RFQ |
| concentrate | Concentration, acidity, aroma | B2B Ingredient |
| Passion fruit syrup | pulp, seeds, sugars, sterilization | Local Processing · Private Brand |
| Sauce and filling | Viscosity, Seed, and Thermal Stability | Bakery |
| frozen fruit flesh | Freeze-thaw quality | Year-round B2B |
| Non-commercial products and | Skin damage, ripeness, and safety | Review of processing conversion |
| pericarp | Separation from food products | Extracts and biomaterials after verification of official evidence |
| vines and leaves | Separation from raw food | Verification of legality regarding compost, research, etc. |
The Rural Development Administration has developed a manufacturing technology for passion fruit syrup involving a process of combining peeled passion fruit with sugar, a mixed gelling agent, and purified water, followed by heating, bottling, and sterilization. This process reduces production time to less than one hour compared to the existing aging method of approximately two weeks and demonstrated the possibility of a 12-month shelf life at room temperature under these technical conditions. This represents a test result for a specific developed technology and does not apply as the shelf life for general passion fruit syrup. ( Rural Development Administration )
Product Research Profile (PRP)
PRP area | Key question |
| Species | Did you accurately distinguish between P. edulis and other Passiflora? |
| Variety lineage | Are the production and processing characteristics of purple and yellow colors different? |
| moisture | What are the fruit set results of artificial pollination and bumblebee pollination? |
| flowering | How are flowering volume, flowering time, and labor demand connected? |
| Harvesting stage | What is the optimal harvesting stage for fresh consumption and processing? |
| ripening | How is the fresh fruit ripening period connected to the optimal selling time for buyers? |
| Yield of edible parts | What are the ratio of flesh to seeds relative to the fruit, and the processing yield? |
| freezing | Do the aroma, color, and texture remain after freezing and thawing? |
| Puree · Juice | Do the seed treatment, yield, and acidity meet the Buyer's specifications? |
| jean | What are the stability standards for formulation, heating, sterilization, and distribution? |
| concentration | Do the aroma, acidity, and color meet the manufacturer's requirements? |
| Buyer | Does the delivery performance by product lead to the next cultivation and processing plan? |
8. AX Transformation
first of all | Execution item | Performance indicators |
| 1 | Species, Variety Line, Facility, Harvest Date, Lot made mandatory | Required value completion rate |
| 2 | Separation of Fresh Fruit, Ripened Fruit, Frozen Fruit, Fruit Pulp, Puree, Syrup, and Concentrated Products | Product identification rate |
| 3 | Linking facility environment, flowering, pollination, fruit set, and harvest data | Growth history connection rate |
| 4 | Datafication of quality, certificates, ripening, freezing, and processing history | Traceability rate |
| 5 | Connecting Farms – Processing Companies – Cafes/Distribution – Buyer RFQs | RFQ Match Rate |
| 6 | Video AI screening for peel color, ripeness, and damage | Automatic judgment accuracy |
| 7 | AI prediction of flowering volume and pollination | Job prediction error |
| 8 | Comparison of Bumblebee and Artificial Pollination Results | Fruit set rate · Number of fruits |
| 9 | Production volume and harvest time forecast | Prediction error |
| 10 | Facility Heating and Environment Optimization | Energy consumption/production |
| 11 | Virus and Pest AI Records | Early detection rate |
| 12 | Prediction of ripening and optimal selling time | Overripe and return rates |
| 13 | Prediction of freezing and processing yields | Yield error compared to actual |
| 14 | AI Buyer Match | Sample→Contract Conversion Rate |
| 15 | Traceability | Traceability from seedlings/farms to finished products |
9. Industry Problem Bank
Problem group | Problem Definition | Required data |
| Mixed varieties and lineages | Manage purple and yellow shades as the same product | Species·Cultivar |
| Greenhouse cultivation costs | Heating cost burden due to characteristics of subtropical fruit trees | Temperature, Fuel, Facilities |
| Moisture labor concentration | Daily pollination is required during the flowering period. | Flowering volume and working hours |
| Fruit set deviation | Differences in fruit set depending on pollination method and environment | Pollination·Fruit Set |
| Pollination Management | Management of bumblebee density and activity time is necessary | Bee Colony, Time, Fruit Set |
| virus | Risk of infection during cutting and seedling stages | Seedling Source · Diagnosis |
| Fluctuation in production volume | Yield variation due to fruit set and facility environment | Growth, fruit setting, and harvesting |
| Mixed materials for harvesting purposes | Difference in optimal harvesting stages between fresh consumption and processing | Harvest Purpose |
| Ripening variation | Discrepancy in ripeness during distribution | Harvest color and ripening period |
| Yield of edible parts | Difference in the ratio of actual flesh to peel | Input/Fruit Meat Amount |
| Specifications including seeds | Differences in C Inclusion/Exclusion Requests by Buyer | Product Spec |
| Frozen quality | Changes in flavor and texture after freezing and thawing | Freeze/Thaw Test |
| Blue manufacturing stability | Existing aging, separation, and distribution problems | Blending, Sterilization, Storage |
| Dispersion of test reports | Disconnection from pesticide and microorganism data and Lot | Certificate |
| Processing yield deviation | Difference in yield between puree, squeezed, and syrup | Processing Yield |
| Concentration of shipments | Possibility of concentrated summer production | Harvest and shipment |
| Domestic and Import Competition | Differences in suppliers by product | Origin · Price |
| Repurchase not reflected | Buyer evaluation unlinked to farm, pollination, and variety selection | Evaluation·Reorder |
10. Farmer RFQ & Collaboration Model
RFQ Type | Public Registration | Verify/NDA |
| Domestic fresh fruit procurement from production areas | Region, Variety/Lineage, Harvest Period | Farm, Volume, Unit Price |
| sale | Fresh fruit · Fruit ripening · Standards | Lot · Price |
| purchase | Product · Use | MOQ · Actual Unit Price |
| Regular supply | Fresh fruit, fruit pulp, puree, delivery cycle | Volume/Contract |
| contract farming | Variety and Harvest Purpose | Farms, Area, Unit Price |
| Facility cultivation cooperation | Facility Type · Production Target | Heating, Production Costs, and Facility Information |
| Demonstration of moisture technology | Artificial pollination · bumblebees | Bee Colonies, Operation Costs, and Fruit Set Results |
| Fully ripened fruit for processing | Maturity/Processing Purpose | Yield · Actual Price |
| Freezing pass | frozen form | Process Conditions · MOQ |
| Frozen fruit pulp | Flesh and seed specifications | Test Report · Price |
| Puree | Acidity, seeds, and grain size | Yield · MOQ |
| Juice and concentrate | Product specifications | Processing conditions · Unit price |
| Passion fruit syrup | Product form | Blending · OEM conditions |
| Dining Out & Cafe | Fresh fruit, fruit pulp, syrup, puree | Delivery time and price |
| Bakery | Puree, Filling, Sauce | Delivery cycle |
| HMR·PB | Blues, sauces, and beverages | Expiration date/contract |
| export | Fresh and processed products | Quarantine and price |
| local specialties | Domestic passion fruit products | Producer/Processor |
| Technology demonstration | Moisture·Freezing·Processing·AX | Facilities and test conditions |
| Research cooperation | Variety, pollination, virus, processing | Dataset·IP |
11. RFQ Request First
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version History
Version | Main contents | situation |
| v1.0 | Plant Identity · Domestic Facility Production · Pollination · Fresh Fruit · Frozen Fruit · Fruit Extract · Processing · RFQ Basic Structure Registration | complete |
| v1.1 | Verification of the latest 2026 official raw data on production, region, market, and import/export | expected |
| v2.0 | Subdivision of quality standards for variety lineage, moisture, ripeness, post-ripening, freezing, puree, juice, syrup, and concentrate | expected |
| v3.0 | Producer–Pollination–Cold-chain–Processor–Buyer Verified Container combination | expected |
