0. Executive Summary
Judgment axis | Key judgment |
| Item Identity | North American native Cranberry Crop ( ARS GRIN ) centered on the representative commercial variety Vaccinium macrocarpon Aiton |
| Key role | Not only fresh fruit, but also frozen, sweetened dried, juice, concentrate, sauce, bakery, and HMR ingredients |
| Harvesting principle | Species, variety, color, maturity, and final processing purpose are recorded together in the Lot. |
| Product separation | Manage fresh fruit, frozen, dried, purees, juices, concentrates, and sauces as individual products |
| Separation of similar items | Even within the genus Vaccinium, such as blueberries and lingonberries, there is a separate Species/Product Entity |
| Domestic statistics | Domestic commercial cultivation area and production volume: To be entered after verification of official raw data. |
| Domestic supply structure | Items where the importance of the supply chain for imported and processed raw materials must be verified first, rather than domestic production. The exact import volume should be entered after verification of the Korea Customs Service's HS raw data. |
| Global Industry | The USDA describes the United States as the world's largest cranberry producer and identifies Canada and Chile as major producers as well. ( ARS GRIN ) |
| Processing role | USDA data lists sweetened dried cranberries as a major commercial product, along with sauces and juices. ( ARS GRIN ) |
| Supply and demand risk | Overseas crop conditions, exchange rates, import logistics, frozen inventory, processing yield, sugar addition specifications, country of origin, and HS codes are mixed. |
| Operating Principles | Species–Origin–Harvest–Import Lot–Product–Processing–Buyer RFQ connection |
| Final goal | Building a raw material-based Supply Intelligence system connecting overseas production and import to domestic food processing and buyer repurchase |
1. Plant Identity & Product Master
Basic fields | detail |
| Korean name | Cranberry |
| English name | Cranberry / American Cranberry |
| Representative scientific name | Vaccinium macrocarpon Aiton ( ARS GRIN ) |
| classification | Ericaceae, Vaccinium genus — Based on USDA Vaccinium Crop data |
| Edible parts | Mature fruit |
| Non-edible · Separate management | Plant parts other than stems, leaves, roots, and general food products |
| Major harvesting stages | Immature fruit → Colored fruit → Harvest-ready fruit → Sorted fruit → Fruit for freezing and processing |
| Basic product form | Fresh fruit, frozen fruit, sweetened dried fruit, puree, juice, concentrate, sauce, powder |
| Basic processing stage | Sorting · Refrigeration · Freezing · Cutting · Drying · Juicing · Puree · Concentration · Heating · Grinding |
| Basic use | Raw food, dried fruit, confectionery, bakery, cereal, beverages, sauces, HMR, PB |
| Principle of similar items | Cranberry-related species such as V. oxycoccos, as well as blueberries and lingonberries, were separated into Species Entities. |
The USDA ARS presents Vaccinium macrocarpon Aiton as the representative crop species for the large cranberry or American cranberry, and classifies V. oxycoccos as a separate cranberry genetic resource. ( ARS GRIN )
Product Master
Product ID | Actual product form | Key Management Standards |
| CRAN-P01 | Raw materials from overseas sources | Species·Cultivar·Origin·Harvest Date |
| CRAN-P02 | Fresh cranberries | Coloration, Size, Hardness, Damage, Origin |
| CRAN-P03 | frozen cranberries | Freezing Conditions · Storage · Damage · Lot |
| CRAN-P04 | IQF Cranberry | Individual freezing, specifications, and breakage rates |
| CRAN-P05 | Raw materials for processing | Ripness, Color, Processing Yield, Safety |
| CRAN-P06 | Sweetened dried cranberries | Raw materials, drying, added sugars, moisture, specifications |
| CRAN-P07 | Sugar-free / Separately blended dried product | Mixing, Moisture, and Labeling Standards |
| CRAN-P08 | Cranberry puree | Crushing, particle size, color, acidity |
| CRAN-P09 | Cranberry juice ingredients | Buyer specifications for juicing, Brix, etc. |
| CRAN-P10 | concentrate | Concentration Specifications · Raw Material Lot · Dilution Conditions |
| CRAN-P11 | Sauce and filling | Viscosity, flesh, blend, thermal stability |
| CRAN-P12 | Freeze-dried powder | Moisture, particle size, and raw material traceability |
| CRAN-P13 | PB · Finished Products | Ingredients, Manufacturing, Labeling, and Use-by Date |
2. Product Classification & Use Segmentation
Classification criteria | Subdivision type | Management principles |
| Plant classification | Vaccinium macrocarpon | Basic Cranberry Crop Entity |
| Related Species | V. oxycoccos et al. | Separate Species ID |
| Similar items | Blueberries, lingonberries, etc. | Same Vaccinium genus or separate plant entity |
| varieties | Actual commercial Cultivar | Variety ID after Supplier verification |
| Harvesting stage | Immature, discolored, ripe, processing input | Harvest Stage Record |
| production site | United States, Canada, Chile, etc. | Origin Entity |
| Distribution methods | Fresh, Frozen, IQF, Dried | Product Separation |
| Processing form | Puree, Juice, Concentrate, Sauce, Powder | Separation of Processing Products |
| Sugar added | No additives, added sugar, etc. | Essential distinction in dry and beverage products |
| Final use | Snacks, Bakery, Cereal, Beverages, Sauces, HMR | Buyer Specification |
| Transaction type | Import · Bulk · Regular Supply · OEM · PB | Contract Information NDA |
3. Production, Harvest & Post-harvest
step | Essential Dataset | Management purpose |
| Cultivation plan | Species · Cultivar · Origin · Area · Processing Use | Overseas supply plan |
| Breeding and planting | Variety, Seedling Source, Cultivation Site | Variety Tracking |
| growth | New shoots, flowering, and fruiting | Production forecast |
| rising | Temperature, rainfall, sunshine, frost | Crop risk |
| Watering and moisture management | Moisture and water quality of cultivation sites | production stability |
| dispute | Input materials and timing | Production history |
| pests | Occurrence, Control, and Pesticides | Safety Management |
| Harvest judgment | Coloration, ripeness, and final use | Product conformity |
| harvest | Harvest Date · Method · Lot | Raw Lot |
| Source selection | Color, size, and defects | Grade separation |
| Pre-cooling/Refrigeration | Time and temperature | Freshness |
| freezing | Freezing Conditions · Batch | Frozen Product |
| IQF | Individual freezing/damage | B2B raw materials |
| export packaging | Packaging · Pallet · Container | Logistics tracking |
| shipment | Scheduled departure/arrival | Lead Time |
| Import and Customs Clearance | HS · Origin · Inspection | Import Lot |
| save | Frozen stock/period | Year-round supply |
| cutting | Product specifications | Drying and processing |
| dry | Moisture, time, and sugar addition | Dried Product |
| Juicing | Input and Output | Juice Lot |
| Puree | Crushing, Filtration, and Yield | Ingredient |
| concentration | Concentration conditions and specifications | Concentrate |
| Sauce · Heating | Mixing, heating, and filling | Finished Product |
| shipment | Buyer · Product · Lot | Delivery |
4. Quality Specification & Lot Management
Quality items | Fresh raw materials | Freeze-drying | Processed raw materials | finished product | Public rating |
| Species | essential | succession | succession | tracking | Public/Verified |
| Origin | essential | succession | succession | tracking | Public |
| Cultivar | essential | succession | Raw material specifications | tracking | Verified |
| Producer/Supplier | ID | succession | tracking | tracking | Verified |
| Lot | essential | new | new | new | Verified/NDA |
| Harvest day | essential | succession | succession | tracking | Verified |
| appearance | core | Before freeze/drying | Raw Material Evaluation | Product Standards | Member |
| weight | Individuals/Packaging | packaging | Input and Output | Display amount | Member |
| size | Buyer specifications | Dry/IQF standards | Raw material standards | Product Standards | Member |
| coloring | core | After drying and freezing | Color management | Product Standards | Verified |
| hardness | Freshness | Before freezing | Raw material suitability | tracking | Verified |
| Damage/Deterioration | test | essential | Non-conformity exclusion | management | Verified |
| alien substance | check | essential | essential | essential | Verified |
| pesticide residues | Compliant with standards | Raw material inheritance | check | Legal standards | Verified/NDA |
| microorganism | If necessary | importance | importance | Product Standards | Verified/NDA |
| Freezing history | - | Frozen food is essential | succession | tracking | NDA |
| Drying history | - | Drying product required | succession | tracking | NDA |
| Sugar added | - | Dry product core | Confirm the formulation | Labeling standards | Member/Verified |
| Juice extraction yield | - | - | core | Cost linkage | NDA |
| Concentration standards | - | - | core | Product Standards | Verified/NDA |
| Processing history | - | corresponding | essential | essential | NDA |
| packaging | Fresh fruit packaging | Freezing and moisture-proof | B2B | Labeling packaging | Member |
| save | cold storage | Freeze-drying | By product | By product | Verified |
| Expiration date | Test-based | By product | setting | mark | Verified |
| Shipment | record | record | record | record | Verified |
| Returns | record | record | record | record | NDA |
| Claim | record | record | record | record | NDA |
| Repurchase | Buyer Connection | Buyer Connection | Buyer Connection | Buyer Connection | NDA |
Lot Master Required Field
Lot ID · Item/Product Type · Species/Scientific Name/Variety · Origin/Production Region · Producer/Exporter/Importer · Cultivation Method · Harvest Date · Harvesting Method · Quality Indicators · Weight/Specifications/Grade · Color/Hardness · Pests/Diseases/Appearance Check · Pesticide Use Records · Pesticide Residue/Microbiological Test Reports · Pre-cooling/Refrigeration/Freezing History · Export Lot · Import Lot · Raw Material Lot · IQF/Drying/Juicing/Puree/Concentration/Sauce Processing History · Sugar Added · Packaging Date · Use-by Date · Shipper · Returns/Claims · Repurchase
5. Korea Market & Demand Structure
Customers | Purchase criteria | Cooperation opportunities |
| importer | Origin · Species · Product Type · MOQ | Overseas Producer RFQ |
| Distribution of frozen ingredients | Freezing Conditions · Lot · Test Report | Frozen RFQ |
| Dried fruit distributors | Moisture, Sugars, Size, Color | Dried Product |
| Large-scale distribution | Small packaging, country of origin, labeling | Consumer PB |
| Online distribution | Drying, freezing, and finished product specifications | Product Sales |
| Bakery | Dry · IQF · Puree | Toppings and fillings |
| Confectionery and Cereals | Dryness, size, and moisture | Ingredient RFQ |
| Beverage manufacturer | Juice and Concentrate Specifications | Regular raw material supply |
| Dairy product manufacturer | Puree, Concentrate, Color | Yogurt and dessert |
| sauce manufacturer | pulp, acidity, viscosity | Sauce Product |
| HMR | Dry, Puree, Sauce | Product Development |
| Dining Out & Cafe | Frozen, Puree, Juice | Regular supply |
| PB·OEM | Dried fruits, beverages, sauces | Manufacturing cooperation |
| Research and technology institutions | Species · Processing · Product Quality | PRP cooperation |
6. Trade & Supply-chain Intelligence
step | Key variables | Operational judgment |
| Overseas production | Country · Species · Cultivar · Crop Conditions | Raw material supply forecast |
| Contracts and Procurement | Fresh, frozen, and processed purposes | RFQ by Product |
| Selection | Color, size, hardness, defects | Purpose branching |
| Refrigeration/Freezing | Storage conditions · Inventory | Supply stabilization |
| Export/Shipment | Container·Lead Time | Logistics risks |
| Import and Customs Clearance | HS · Origin · Quarantine · Food Inspection | Import Lot |
| dry | Moisture, sugar addition, and yield | Dried RFQ |
| Juices and Purees | Processing yield and specifications | Ingredient RFQ |
| concentration | Contract specifications such as Brix | Manufacturing raw materials |
| Distribution and supply | Stock, Delivery, Packaging | Buyer Response |
| RFQ · Repurchase | Test Reports, Quality, Claims | Supplier Evaluation |
Import and export management
item | Management principles |
| HS Code | Check the HS code for each product type, such as fresh, frozen, dried, juice, and concentrate. |
| Import volume | Input after verification of raw data from the Korea Customs Service's import and export trade statistics. |
| Revenue | Input after official verification of raw data |
| Export volume and value | Input after official verification of raw data |
| Major suppliers | Verify quantity and value by country from HS raw data |
| Global Production Countries Reference | The USDA identifies the United States, Canada, and Chile as major cranberry producing countries ( ARS GRIN ) |
| Quarantine | Check plant quarantine by country when importing fresh fruit |
| Food inspection | Confirmation by food type, such as frozen, dried, juice, and concentrate |
| FTA | Agreement Tariff Rates by Origin and HS Code |
| cold chain | Separate Runtime for fresh and frozen products only |
| Dry products | Moisture, sugars, additives, and labeling are managed separately. |
7. Processing, By-products & PRP Intelligence
Products and processes | Key conditions | RFQ conversion |
| Raw materials from the source | Species·Origin·Cultivar | Raw RFQ |
| Freshly Selected | Color, Hardness, Size | Fresh RFQ |
| frozen cranberries | Freezing, storage, damage | Frozen RFQ |
| IQF | Individual freezing/standards | Bakery/HMR |
| raw materials for processing | Color, ripeness, acidity, and yield | Processor RFQ |
| Sweetened dried cranberries | Moisture, color, size, sugars | Dried Fruit RFQ |
| Other Dry Products | Blending and Addition Conditions | Retail/B2B |
| Puree | Grain size, color, acidity | Dairy/Bakery |
| Juice extract | Raw materials and yield | Beverage RFQ |
| concentrate | Concentration, acidity, color | Beverage Ingredient |
| sauce | Viscosity, flesh, and blend | Food Service |
| peeling | Thermal stability and viscosity | Bakery |
| freeze-dried | Moisture and form | Premium Ingredient |
| powder | Particle size and moisture | Ingredient |
| Non-commercial products and | Safety, Color, and Ripening | Processing conversion |
| Selected items | decay/foreign matter | Conformity/Waste Separation |
The USDA explains that the primary product characteristics of cranberries have shifted over time to sauces, juices, and sweetened dried products; therefore, Product Research Profiles should be structured around the suitability of raw materials for specific final processing uses , rather than simple component analysis. ( ARS GRIN )
Product Research Profile (PRP)
PRP area | Key question |
| Species | Have you confirmed whether it is a V. macrocarpon or another Cranberry Species? |
| varieties | Do raw materials have different suitability depending on their intended use, such as drying, juice, and sauce? |
| Fruit size | Is it a suitable size for processing dry products? |
| color | What is the required color range for fresh, dried, and juice? |
| hardness | Does the fruit maintain its shape during the processing and drying process? |
| freezing | How are breakage, dripping, and color changes after thawing? |
| dry | What are the drying yield and moisture specifications relative to the raw material? |
| Sugars | Have you clearly separated sweetened and unsweetened products? |
| Juicing | What is the juice yield relative to the raw material? |
| concentration | Does it meet the Buyer Brix, color, and acidity specifications? |
| Buyer | Does the quality of the actual delivered lot lead to repurchase? |
8. AX Transformation
first of all | Execution item | Performance indicators |
| 1 | Species·Cultivar·Origin·Harvest Date·Lot required | Required value completion rate |
| 2 | Separation of Fresh, Frozen, IQF, Dried, Juice, and Concentrated Products | Product identification rate |
| 3 | Linking overseas production area crop conditions, harvest, shipment, and arrival data | supply forecast error |
| 4 | Datafication of inspection, test reports, freezing, drying, and processing history | Traceability rate |
| 5 | Producer–Exporter–Importer–Processor–Buyer RFQ connection | RFQ Match Rate |
| 6 | Video AI Color, Size, and Damage Screening | Automatic judgment accuracy |
| 7 | Yield and Shipment Time Prediction | Prediction error |
| 8 | Prediction of overseas production and import volumes | Procurement forecasting error |
| 9 | Frozen Inventory Optimization | Excess/Shortage Inventory Rate |
| 10 | Drying yield and moisture prediction | Process error |
| 11 | Prediction of juicing and concentrate yields | Error compared to actual |
| 12 | Price and Supply Forecast by Product | Point of purchase accuracy |
| 13 | AI Supplier Match | RFQ response rate |
| 14 | AI Buyer Match | Sample→Contract Conversion Rate |
| 15 | Traceability | Overseas Producer → Finished Product Traceability |
9. Industry Problem Bank
Problem group | Problem Definition | Required data |
| Mixed Species | Species information missing under the product name Cranberry | Scientific name · Species |
| Blueberry mixture | Product mixing due to being of the same Vaccinium genus | Species·Product |
| Unclear domestic production base | Official verification of domestic commercial cultivation scale is necessary | Production Area and Production Volume |
| dependence on overseas production | Crop conditions in major production areas affect supply | Origin · Crop conditions |
| Country of origin bias | Possibility of dependence on specific countries | Imports by country |
| Exchange rate risk | Changes in import costs | Exchange rates and contract currencies |
| Maritime Logistics Risk | Lead Time · Freight Rate Changes | Shipping and Freight |
| Mixed Product | Fresh, frozen, dried, and juice are counted as the same cranberry. | HS · Product Type |
| frozen stock | Possibility of excess or shortage of inventory | In/Out/Inventory |
| drying yield | Yield differences by raw material and process | Input and Output |
| Sugar standards | Differences in sugar conditions of sweetened dried products | Formulation and Labeling |
| Quality deviation | Differences in color, size, and hardness | Lot Quality |
| Juice extraction yield | Variation in concentrate yield by raw material | Processing Yield |
| Discontinuation of test reports | Import/Processing Lot and Inspection Data Unlinked | Certificate |
| Mixed HS ranges | Confusion with statistical ranges similar to berries or juice | HS Description |
| Buyer specification discrepancy | Differences in required quality by product application | Buyer Specification |
| Untraceable cause of claim | Insufficient separation of causes during raw materials, freezing, and processing | Runtime Log |
| Repurchase not reflected | Delivery performance not reflected in supplier selection | Evaluation·Reorder |
10. Farmer RFQ & Collaboration Model
RFQ Type | Public Registration | Verify/NDA |
| Raw materials from overseas sources | Country · Species · Product Type | Producer · Quantity · Price |
| Freshness and purchase | Origin · Standard | MOQ · Unit Price · Quarantine |
| frozen ingredients | Frozen specifications | Lot · Price · Test Report |
| IQF | Size and Damage Specifications | MOQ · Process Conditions |
| Sweetened dried cranberries | Size, color, moisture | Sugars · Unit Price · MOQ |
| Other Dry Products | Whether blending or adding | Manufacturing specifications |
| Puree | Color, acidity, and particle size | Yield · MOQ |
| Juice ingredients | Concentrate · Brix Specifications | Unit Price/Test Report |
| concentrate | Concentration · Origin | MOQ · Price |
| Sauce and filling | Product form | Mixing and Process Conditions |
| Confectionery and Bakery | Dry · IQF · Puree | Delivery cycle |
| dairy products | Puree/Concentrate | Specifications and Delivery Time |
| Dining Out & Cafe | Frozen, Juice, Sauce | Regular supply |
| HMR | Dry sauces and purees | Product specifications |
| OEM·PB | Beverages, dried fruits, sauces | Manufacturing/Contract |
| import | Origin·Product Type | Supplier · Actual Price |
| re-export | Raw materials and processed products | Certification and Customs Clearance |
| domestic test cultivation | Species · Varieties · Regions | Farms, Facilities, and Production Volume |
| Technology demonstration | Freeze-drying, juicing | Processes and Facilities |
| Research cooperation | Species · Products · Processing | Dataset·IP |
11. RFQ Request First
① Need Products & Materials
Companies and institutions seeking necessary products, agricultural products, raw materials, and processed goods register purchasing demands. Registered requests are utilized to review cooperation with potential suppliers and producers based on the RFQ Intelligence Library.
Process:
RFQ Registration → Supplier/Product Review → Collaboration Connection → Future AI Matching
Register
② We are looking for production and manufacturing partners. (Need Suppliers & Manufacturers)
Register a request to find necessary production and supply partners, ranging from farms and producer organizations to processing companies, OEM, ODM, and private label manufacturers.
Process:
RFQ Registration → Review of Production & Manufacturing Capabilities → Collaboration Connection → Future AI Partner Matching
Register
③ We are looking for domestic and international buyers. (Need Buyers)
Farmers, producer organizations, and manufacturing companies are requesting cooperation with new buyers, such as domestic and international distributors, importers, brand companies, and food service and catering businesses.
Process:
RFQ Registration → Product & Supply Capability Review → Market & Buyer Connection → Future AI Buyer Matching
Register
Contact : mail@markethub.org
Version History
Version | Main contents | situation |
| v1.0 | Species Identity · Import Supply Chain · Freezing · Drying · Juice · Processing · RFQ Basic Structure Registration | complete |
| v1.1 | Verification of official raw data on domestic production status, HS codes, imports by country, and market | expected |
| v2.0 | Subdivision of quality standards for Cultivar, Frozen, IQF, Sweetened Dried, Puree, Juice, Concentrate, and Sauce | expected |
| v3.0 | Combine Producer–Exporter–Importer–Cold-chain–Processor–Buyer Verified Container | expected |
